We’re all about moms and generations

Throughout the years, Looking Swell’s vision is one and the same: 

They believe all future moms should feel nurtured, confident, and beautiful on their transformational journey. And they’re driven to make this a reality for all. That’s why Looking Swell is committed to its unbeatable prices, uniquely curated collections, and personalized service.

Because they’re committed to you.

Our carefully curated collection:

We’re big believers in the power of ‘look good, feel good’. Knowing the void for chic and tasteful apparel in the maternity market, we hit the fashion trade shows, combing the racks for unique and definitive pieces. With you in mind, we curate and collect the most coveted choices for your closet. With each item of our hand-picked collection, we aim to enrich, elevate and inspire. We work hard so you can feel fabulous and celebrate your pregnancy every day.